Growth Proposal

Xposure Today for Lunch Money

During our pivotal research regarding crypto/blockchain projects, Lunch Money is a very non-exposed project that we can help to further unlock potential in the current crypto ecosystem.

● Proven Expertise: 6 years in Web3 Marketing and Growth, with a track record of expanding communities, increasing user bases, and boosting revenues.
● Strategic Approach: Initiatives designed to complement and enhance Lunch Money existing Marketing strategy, focusing on organic growth and engagement.

Web3 Portfolio
Growth Marketing Lead for Intellectsoft, Debay, Paypolitan, Unibright & more.

Key results:
● Built a growing community from scratch: 73K+ members, +/-5% MOM ● About 80% of the tx volume generated through Marketing efforts
● 11K+ UWA, $1M+ tx volume in under 8 weeks through Marketing campaign

Marketing & BD for LUKSO

Key results:
● 150% community growth
● Reduced incoming support requests by 60%
● Established KPI tracking & reporting processes using GA among others

To support the Lunch Money community during this crucial time by providing organic, educational and engaging deliverables that complement existing internal and external Marketing strategies fostering growth and community participation.


Strategic Initiatives covering:
● An Educational Lunch Money Onboarding Program: Proven track record for general community growth and retention. A community onboarding program teaching the why’s and how’s of crypto portfolio and budgeting management
● Write 1 PR article: Provide a strategic article that highlights Lunch Money’s current unique selling point, the easiness of Lunch Money’s application, the unique tracking features and analytics and testimonials
● 1 Execution Plan for Educational Co-Marketing Activities: Lay out a plan for Co-Marketing efforts with Lunch Money partners via X (Twitter) which fosters an environment of continuous learning and engagement.
● Support in Content Creation and Sharing in Relevant Communities.
● Find the right KOLs for Lunch Money so that the marketing campaign is not based on singular-services but is a full-fledged marketing campaign crossing several platforms.

Implementation Timeline of Deliverables

The proposal is based on a 4-week timeframe in close collaboration with Lunch Money and individual community members to seamlessly align with Lunch Money’s goals.

Initial Phase (Weeks 0-1):
● Preliminary research on growth strategies regarding the current created users of Lunch Money under the Lunch Money community and across several media forum ● Create 1 Educational Lunch Money Onboarding Program to welcome new members ● Organically create several forum threads related to Lunch Money
● Organically comment/recommend about Lunch Money and the easiness and pros of using Lunch Money for portfolio tracking and the unique features compared to their competitors
● Have our in-house team post organic snippets regarding Lunch Money in several Telegram/Discord groups regarding the easiness of use, unique tracking features and budgeting possibilities in comparison to their competitors

Mid-Phase (Weeks 1-3):
● Submit the Onboarding Program for community feedback and optimize it ● Write and submit 1 PR article for publication
● Launch the Onboarding Program
● Slowly include KOLs from Twitter/X & YouTube in the marketing campaign ● Increase the amount of forum-alike threads on several platforms
● Provide cross-reference information on threads regarding the KOL content

Final Phase (Weeks 4-5):
● Provide cross-reference trending threads for Lunch Money, the cross reference would be made to either PR articles/ KOL’s or both
● Provide suggestions for website content edits to improve engagement ● Provide 1 execution plan for educational X (Twitter) spaces around Lunch Money and the roadmap for the project for the future
● Support by creating and sharing content across channels during the timeframe

This proposal offers a strategic blend of education, engagement, and growth initiatives tailored to Lunch Money’s current phase and future ambitions based on existing strategies.